Fussball » epeatedly putting your message in front of them.? The

How to Win A New Customer for Less Than $3 Marketing Articles | August 19 Cheap Jose Abreu Jersey , 2010
Social media marketing, email marketing, print advertising, trade shows, promotional events . . . billions of dollars spent on marketing communications every year Cheap Frank Thomas Jersey , and marketers forget that one of the...

Social media marketing, email marketing, print advertising, trade shows, promotional events . . . billions of dollars spent on marketing communications every year Cheap Bo Jackson Jersey , and marketers forget that one of the most tried and true, powerful marketing tactics can be created without the assistance of an expensive agency and can be implemented for under $3.00 a prospect.? That's right:? $3.00.? It may not be as cool or WOW inspiring as some of the more dramatic marketing tactics, but it has proven in studies over time to be one of the most effective. The most effective marketing campaign you can create is a series of letters.

I'm not talking about mass marketing letters.? You know, the highly stylized ad that's about as personal as the automated government phone system?? No, I'm talking about a strategic series of well crafted Cheap White Sox Hats , personalized letters that may be going to hundreds, but appear to be sent directly to one individual.


Yes, we live in an age when most people communicate more through email than postal mail.? However, there is still a slightly different perception regarding a personal letter and an email.? Perhaps because emails are easier to send and more casual forms of communication, the mailed letter is perceived as a communication that was given more thought Cheap White Sox Hoodies , that is more important and meaningful, and that took more effort. ?Think about the difference in receiving a birthday e-card or a Facebook birthday wish, versus a "real" card that was personally signed and sent through the mail.? (I know I'm more impressed with the mailed card!)


This strategy works best when the prospect has already made contact with your company: they called for information; sent an email through your website; spoke to someone at a trade show; or were actually called on by someone from your sales team.?? These are all future customers in the making.? They just need to be cultivated and developed.? The best way to move someone from prospect to customer is by repeatedly putting your message in front of them.? The best way to do that is an integrated strategy of communications. I'm only talking about one element of that strategy, but it's a powerful one.? It just so happens that the simple, humble Cheap White Sox Shirts , letter remains the most effective direct marketing campaign in terms of ROI.? If you don't believe me, ask any politician or fund raiser!