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How To Incorporate A Regional Theme Into Your Next Trade Show Exhibit Marketing Articles | December 12, 2011
Trade show attendees are naturally drawn to tradeshow displays, attractions, and giveaways that in some way incorporate the region in which the show takes place. Regionally-themed promotional items can double as souvenirs, providing a lasting impression of your company and a fun reminder of the trade show destination.



With so many elements to consider when developing a successful tradeshow display Wholesale Anthony Rizzo Jersey , it's easy to overlook the fact that attendees are not only potential customers, but they're also tourists! Often, those who attend shows travel a significant distance to be there and may be experiencing a city for the first time. While the trade show will definitely keep them busy, they also will be looking for ways to experience the destination itself - as well as souvenirs through which to remember their trip. So why not embrace the show's geographic location within your trade show exhibit? There are a number of ways you can satisfy attendees' craving for a vacation-like experience, while also educating them about your product or service.


Choose Giveaways With Regional Appeal


Selecting the right giveaways can be crucial when it comes to increasing traffic to your booth. Word of mouth travels quickly and it is common knowledge that the trade show stands with the best promotional items are generally the most talked about! By incorporating a regional theme, giveaways can actually double as souvenirs Wholesale Addison Russell Jersey , resulting in even more buzz around your tradeshow display. For example, if you're exhibiting at an event in Georgia, you might consider ordering custom items that combine a regional symbol, such as the peach, with your logo, brand message and company information. You can make them as elaborate or simple as your budget allows Wholesale Jason Heyward Jersey , and as long as it serves as a powerful reminder of the region in which the show takes place, attendees will surely flock to your booth to check it out! After all, who doesn't love a good souvenir?


Incorporate The Region Into Your Booth Design


If budget permits, cons