Fussball » rm and offer help as needed.

Do you need greeters or should you avoid them? That is the perplexing question many retail organizations are struggling with today. Often touted in the press as the perennial example of the benefits to employing greeters Darwin Thompson Chiefs Jersey ,Walmart has hung on to its practice faithfully. But does it work and if so, will merely placing any warm body with a forced smile at the door to your store do the trick of converting entering customers into satisfied shoppers?


Not necessarily, there is much more to successfully using retail greeters to affect a significant difference in your bottom line. The basic problem lies with retailers who do not adequately define what it is they hope to accomplish. Retailers and greeters need to fully understand their function.


Establishing goodwill with customers is the sole reason for using greeters. Four fundamental purposes and their corresponding methods for using greeters must be applied in order to accomplish this goal.


These are:


owledge the customer.


Purpose ? Most of us pass much of our time in a very impersonal world. Unless we live in a small, rural community or have celebrity status, we receive little personal acknowledgment. From the gas station Khalen Saunders Chiefs Jersey , which in most cases is now pay at the pump self serve, to the grocery, department or discount store, we have become nameless. Even when a store clerk or restaurant server holds our identity, in the form of a credit card Juan Thornhill Chiefs Jersey , firmly in the palm of their hand, it is a rare occasion when they take the initiative to address us by name. All too often, our credit card and receipt are returned with little more than a blank stare and monotone "Thank you."


Method ? Establishing eye contact on a one to one basis is the key. Far too often greeters do not grab the customer's attention by looking them squarely in the eye. Greeters may be preoccupied or self-conscious and thus fail to establish this critical first contact. Pushing a shopping cart into the customer's path or thrusting a sale circular into their hands does not establish real contact, at least not in the positive sense.


the store a friendly atmosphere.


Purpose ? We all want to shop in a friendly place, but what does that mean? When we think friendly we do not picture a store with the staff gushing all over us or where we feel pressured into buying. We usually do not want to be sold on anything. We instead want the opportunity to sell ourselves on whatever needs we came into the store to fill and the benefits we can expect from making a good purchase decision. A friendly atmosphere simply means a place where we feel welcome Mecole Hardman Chiefs Jersey , comfortable, free to browse around and shop.


Method ? We create this friendly, but non-threatening environment by greeting the customer warmly and personably, not mechanically. A feigned, half-hearted or forced smile is a dead giveaway to the entering customer that you rather they would go away and not bother you. Customers entering the store may be in a hurry Tyrann Mathieu Chiefs Jersey , themselves preoccupied or even in a bad mood. The greeter's job is to change that customer's mindset, if only for a moment, by eliciting from them a responsive smile to that of the greeter. I will venture that you too have experienced this. You fly through the door of a store, stressed and anxious from being behind schedule and having three more stops to make on your way home, when suddenly you are arrested by the warm smile and genuine "hello" of an unknown individual adding to your life a much needed ray of sunshine at that moment. No Patrick Mahomes II Chiefs Jersey , your harried schedule and tardiness haven't magically disappeared, but the ice is broken and you smile back with a momentary sigh of relief because of one friendly, personal greeting. Some stores have opted to take this a giant step further. In the U.K., ASDA supermarkets recently began advertising for 100 talented actors and actresses to serve as greeters. According to Sally Hopson, Director of Customer Services at ASDA: "Greeters give the first impression of ASDA when a customer walks through the door. If we can find someone who can make our customers smile and their shopping trip more fun Frank Clark Chiefs Jersey , then that's what we will do."


rm and offer help as needed.


Purpose ? Frequently we do need help from the store's employees. While no one wants to be hounded by overzealous salespeople, it is even more frustrating to want to buy something and be unable to find anyone willing or competent to help. I have walked out of stores vowing never to return for this reason more than any other. Having sold myself, now all I w