Fussball » Step 4: After Your Site Is Developed

Many businesses Cheap Ryan Kalil Jersey , both large and small, are disappointed with the results from their web site.


The reason is often a failure to:


- Understand what they should be trying to do, and


- Invest the time and the effort needed to make the site successful.


Yet it doesn't have to be complicated and black magic is not required - just the basic business sense that most successful owners and managers already have in abundance.


So what are the key things you need to do?


Step 1: Before You Start


You need to decide why you want a web site and what you really want to achieve.


Your business objectives might well include:


- To attract enquiries or sales from new and existing customers


- To provide a better service to customers


- To reduce sales costs and improve internal efficiency


- To provide more information about your business and products to potential suppliers Cheap Luke Kuechly Jersey , creditors, press and customers


Tip: Try putting target figures on your objectives - it helps you be much more focussed and more likely to achieve what you want


Step 2: Plan Your Approach


For each of your objectives, you need to decide:


- Who your target audience is


- What you are trying to get them to do


- What your site needs to attract and sell to them initially and to get them to come back again.


Tip: Content really is King here - and can take longer to develop than the rest of the site!


- What service you need on or off-line to back up your 'promise' to your visitors


- How you are going to promote your site and contents


The answers will depend on your product Cheap Cam Newton Jersey , type of business, target audience etc. They may well affect your site content so you need to pin them down before you develop the site, not after.


Step 3: Creating Your Web Site


You can:


- Do your own web site design


This keeps the cost down. The bad news is that Cheap Jordan Scarlett Jersey , unless you are very good and prepared to put a lot of effort into it, you won't produce a site that will do you and your business justice - nor achieve your business objectives.


- Use a standard template web design


You can obtain a professional looking site inexpensively by using standard template page designs. This may work well enough for you in the short term but don't expect it to stand out much from the increasing competition or to grow with you as your ideas change and you want to be more ambitious.


- Have professional web development


You should expect to get bespoke website development reflecting your individual needs and unique business 'character'. Your site should be able to grow and change as your experience and ambitions develop. For a small amount extra you can probably get a content management system so you can change and keep the site content up to date yourselves


- Optimise your site for the search engines. If you need the engines to work for you and you don't know much about them, choose a designer who does - or use an specialist search engine marketer to work with your designer - it will probably save you time and money in the long run


TIP: It is better to prioritise your time and money over the key areas of content Cheap Christian Miller Jersey , design and marketing rather than blowing everything on design. A small site that really works for you is better than a large, expensive looking site that doesn't.


Step 4: After Your Site Is Developed


You need to: