Reach Web Site Goals by Understanding the Customer Decision Making Process (Part 1 of 2) Marketing Articles | November 4 Ravens Justin Tucker Jersey , 2003 An ... question to answer when creating or revising aWeb site is "What are the goals of this site?" because ... will drive your site design and ... ... good way to choose the
An important question to answer when creating or revising a Web site is "What are the goals of this site?" because the answer will drive your site design and marketing decisions. A good way to choose the correct goals is to think in terms of the customer decision making process.
Customer Decision Making Process
Not all visitors to a site have the same needs. Karon Thackston, copywriter and proprietor at http:MarketingWords, explains by breaking the customer decision making process (i.e. buying process) into at least four stages: NeedWant Recognition, Information Search, Evaluation Ravens Jimmy Smith Jersey , and Purchase.
If a visitor has already made the decision to purchase a product or service, for example, she needs easy ordering options. If the customer is early in the decision making process, however, she needs more general information.
Information or Sales?
Dee Kreidel Ravens Terrell Suggs Jersey , owner of Dax Development Corporation http:DaxDevelopment, recommends identifying a site as either an information site (for early decision stages) or a sales site (for late decision stages), but not both:
"Our experience with our clients demonstrates that most people will not shop at a site if they see it as an informational site because their state of mindfocus is different when they are there - they aren't necessarily looking to shop, they are wanting information."
One way to keep sales and information content separate is to set up a "hub and spoke" system of Web sites.
Putting it Together with a Hub and Spoke System
James Maduk developed and runs his own "hub and spoke" system of Web sites. He uses a two step process to guide potential customers from his informational "hub", www.jamesmadukRavens Marshal Yanda Jersey , to one or more of his 55+ sales "spokes" (summarized here on the James Maduk hub site).
"The purpose of my main site www.jamesmaduk (hub) is not to sell. Rather its to 'buy'," James explains. "I want to 'buy' my visitor's email address."
Step one in his sales process originates from the hub. James does daily online events for free, radio broadcasts, live webcasts, gives away free ebooks Ravens C.J. Mosley Jersey , asks for newsletter subscriptions, etc. for the express purpose of collecting a new visitor's email address and educating them.
"I want to earn the right to sell something to them. I want to earn their trust and rapport." By providing an email address, potential buyers open the door for James to do just that.
James helps a visitor through the decision making process by initiating step two of his sales process - an autoresponder series - after she has opted in with an email address. Each email, one to three a week, includes a short tip and directs readers to one of James' sales pages or his small business internet marketing "member's only" site.
Attract the Right Visitors
By understanding your site visitors' decision making process and providing them with the right information Ravens Joe Flacco Jersey , you can convert more visitors to purchase. Attracting more of the *right* visitors can improve conversions as well.
In Part 2, "Reach Your Web Site Marketing Goals: Profit By Attracting the Right Visitors" http:www.webmarketingarticlesTargetVisitors.htm , I will take a look at some tips for attracting the right customers to your site and ideas for profiting through information sites. Article Tags: Customer Decision Making, Decision Making Process, Customer Decision Ravens Trace McSorley Jersey , Decision Making, Making Process
Candida Overgrowth
It’s a diagnosis that every woman dreads. She knows that when she learns that she has a yeast infection, it could mean days or even weeks of itching, burning, and embarrassing discharge before her feminine health gets back to normal. Yeast infections can be caused by Candida overgrowth. Candida albicans is yeast that is naturally found in the human body Ravens Iman Marshall Jersey , but if it starts growing beyond normal levels. This can cause lots of problems, including yeast infections.
Overgrowth of Candida
How do you know that you have an overgrowth of Candida? First of all, you need to look for the signs of a yeast infection. Some of the most common symptoms of yeast infection include:
- Pain during urination - Pain during sex - Itching and burning in the vagina and vulva - Redness and swelling of the vagina and vulva - Abnormal vaginal discharge about the color and consistency of cottage cheese - Abnormal feminine odor with a strong, yeasty smell
If you have any of these Candida symptoms, then chances are pretty good that you have a yeast infection on your hands. And most people with a yeast infection start looking for a yeast infection remedy right away.
Candida Overgrowth Symptoms
Yeast infections are uncomfortable and painful Ravens Ben Powers Jersey , in both a physical and an emotional sense. These infections are extremely embarrassing, especially since they affect such a sensitive part of the body. If you have Candida overgrowth symptoms, then you probably want to get rid of them as quickly as possible.
The Solution
One of the best ways to deal with a Candida overgrowth is by taking probiotics for Candida.* The reasons behind a Candida overgrowth often have to do with an inadequate presence of the bacteria that can help the yeast from overgrowing.* By supplementing your body’s natural amount of these b. Wholesale JerseysCheap JerseysCheap JerseysWholesale Jerseys ChinaWholesale Jerseys China [url=http://www.wholesalec